This long-running, multichannel campaign was centered around the concept of empowering health plan executives to leverage the product to engage their “superpower.” Each persona was based on a different stakeholder, and the messaging and visuals catered to their roles and priorities. This campaign ran across digital ads, social media, event banners, company swag, large-format environmental displays, and direct mail. We got a great response from prospects and customers who were delighted to see a break from the typical marketing used in the healthcare industry.