I like to create a unique and memorable brand experience for events. In this case, the company hosted an exclusive event focused on community-building and thought leadership for its customers and prospects. To give the event its own look and feel, I designed a new logo, palette, and visual identity that stood out from the company brand. The colors were taken from the company brand guidelines, but a secondary color was pulled to replace one of the primary colors. This made the design feel completely bespoke while complementing the company's brand.